Start with Zapier
Zapier is a no-code automation platform for connecting apps, AI tools, data, forms, and workflows.
Common problems these tools can help with
- ✓ Finding and qualifying leads
- ✓ Personalising outreach
- ✓ Writing sales emails faster
- ✓ Following up consistently
- ✓ Keeping CRM data up to date
Popular use cases
- ✅ Lead generation
- ✅ Sales outreach
- ✅ Prospecting
- ✅ CRM updates
- ✅ Call summaries
- ✅ Follow-up emails
- ✅ Lead enrichment
Compare ai sales tools
Use this category page to compare tools, read full reviews, and visit official websites before choosing the right software for your business workflow.
Zapier
Zapier is a no-code automation platform for connecting apps, AI tools, data, forms, and workflows.
HubSpot
HubSpot is an AI-powered CRM platform for managing sales, marketing, service, content, and customer data in one place.
Make
Make is a visual automation platform for building AI-powered workflows across thousands of business apps.
n8n
n8n is an AI workflow automation platform for building flexible business automations, integrations, and AI agents.
Apollo
Apollo is an AI sales platform for prospecting, lead enrichment, outreach sequences, and sales workflow automation.
Clay
Clay helps GTM teams enrich leads, research accounts and automate sales workflows with AI and data providers.
Fin
Fin is an AI customer service agent that answers, resolves, and escalates customer conversations across support channels.
Fireflies
AI meeting assistant for recording, transcribing, summarising, and searching business meetings.
Browse AI
No-code AI web scraping and monitoring tool for turning websites into structured business data.
HeyGen
HeyGen is an AI video platform for creating avatar videos, translations, product demos, and business video content.
Lindy
AI work assistant for inbox, meetings, scheduling and no-code business automations.
Relevance AI
Build AI agents and multi-agent workforces for sales, marketing, support and operations.
Salesforce Einstein
CRM AI from Salesforce for sales insights, service replies, summaries, recommendations and agent workflows.
Tidio
AI customer support platform with live chat, help desk, chatbots, and Lyro AI Agent for automating customer conversations.
Copy.ai
AI writing and GTM workflow platform for content, sales outreach, and marketing automation.
Writer
Writer is an enterprise AI writing and agent platform for creating on-brand, governed business content.
Bardeen
AI sales automation platform for web scraping, lead research, enrichment and workflow automation.
SmythOS
SmythOS is an AI agent platform for building, testing and deploying business automation workflows.
Valory
Valory is an AI receptionist and phone agent for Australian businesses that want 24/7 call answering, bookings, and lead capture.
Quick Comparison
| Tool | Best For | Pricing | Free Trial | Rating |
|---|---|---|---|---|
| Zapier | Small businesses that want to automate repetitive admin work, Marketing, sales, and operations teams connecting multiple apps, Agencies and consultants building client workflows | From $19.99/month | Yes | ⭐ 4.7/5 |
| HubSpot | Businesses that want CRM, sales, marketing, and service data in one platform, Sales teams that need pipeline management, email tracking, prospecting, and AI-assisted outreach, Marketing and service teams that want automation and AI support connected to customer records | From $9/month | No | ⭐ 4.6/5 |
| Make | Businesses that want to automate repeatable workflows across multiple apps, Agencies and consultants building automation systems for clients, Teams that need flexible AI, CRM, email, lead, support, and operations workflows | From $9/month | No | ⭐ 4.6/5 |
| n8n | Technical teams building custom AI and business automation workflows, Agencies automating client reporting, lead routing, and internal operations, Businesses that want self-hosted automation or more control over data and logic | From $20/month | Yes | ⭐ 4.6/5 |
| Apollo | B2B sales teams building outbound prospecting lists, Agencies and consultants managing lead generation workflows, Founders and growth teams that need sales data, outreach, and automation in one platform | From $49/month | Yes | ⭐ 4.5/5 |
| Clay | B2B sales teams building targeted outbound workflows, RevOps teams enriching and maintaining CRM data, Agencies and consultants creating prospecting systems for clients | From $167/month | Yes | ⭐ 4.5/5 |
| Fin | Customer support teams that want to automate repetitive questions, Ecommerce and SaaS businesses with high support volume, Teams already using Intercom or a compatible helpdesk | From $0.99 | Yes | ⭐ 4.5/5 |
| Fireflies | Teams that need searchable meeting notes and summaries, Sales teams that want call notes, action items, and CRM handoff support, Recruiters, consultants, and agencies that run frequent client or candidate calls | From $10/month | Yes | ⭐ 4.5/5 |
| Browse AI | Businesses that need recurring website data without building custom scrapers, Ecommerce teams monitoring competitor prices, products, and inventory, Agencies and consultants building research, lead generation, or market monitoring workflows | From $19/month | No | ⭐ 4.4/5 |
| HeyGen | Marketing teams creating explainers, ads, product demos, and social videos, Agencies producing scalable video content for clients, Businesses localising videos into multiple languages | From $24/month | No | ⭐ 4.4/5 |
| Lindy | Busy professionals who want help managing email, meetings and follow-ups, Small teams building no-code AI agents for repetitive business workflows, Sales, consulting and service businesses that need automated scheduling, CRM updates and outreach support | From $49.99/month | Yes | ⭐ 4.4/5 |
| Relevance AI | Teams building AI agents for repeatable business workflows, Sales and GTM teams automating lead routing, enrichment and outreach, Businesses that want low-code automation with human oversight | From $19/month | Yes | ⭐ 4.4/5 |
| Salesforce Einstein | Sales teams already using Salesforce CRM, Customer service teams that want AI-assisted replies, summaries and case handling, Larger businesses that need AI grounded in CRM data and governance controls | From $25/month | Yes | ⭐ 4.4/5 |
| Tidio | Ecommerce stores that want live chat, automated answers, and product-aware support, Small businesses that need a simple customer support inbox with AI assistance, Teams that want to automate repetitive support questions without replacing human agents completely | From $24.17/month | Yes | ⭐ 4.4/5 |
| Copy.ai | Marketing teams creating repeatable content workflows, Sales teams researching prospects and drafting personalized outreach, Businesses that want AI writing plus workflow automation in one platform | From $24/month | Yes | ⭐ 4.3/5 |
| Writer | Marketing teams that need on-brand content at scale, Businesses that want governed AI workflows instead of one-off prompts, Teams that need reusable playbooks, company knowledge, and approval controls | From $29/month | Yes | ⭐ 4.3/5 |
| Bardeen | Sales teams building targeted lead lists, Marketing agencies automating prospect research, Founders and consultants who need no-code GTM workflows | From $10/month | Yes | ⭐ 4.2/5 |
| SmythOS | Teams building custom AI agents and workflow automations, Agencies and consultants creating AI automation systems for clients, Developers and technical founders who want visual agent building with deployment options | From $39/month | No | ⭐ 4.2/5 |
| Valory | Australian service businesses that miss calls during busy periods or after hours, Teams that want a managed AI receptionist rather than a DIY voice AI platform, Businesses that need call capture, booking requests, lead qualification, and structured handoffs | From $149/month | No | ⭐ 4.1/5 |
How to choose ai sales tools
Choose an AI sales tool based on your sales motion, such as outbound prospecting, inbound follow-up, CRM management, or lead enrichment.
Check data quality, email personalisation, integrations, compliance controls, and workflow automation.
Prioritise tools that fit your CRM and do not create spammy or low-quality outreach.
Use human review for important sales messages and sensitive prospects.
Related categories
FAQs about ai sales tools
What are AI sales tools?
AI sales tools help sales teams and business owners with prospecting, outreach, lead enrichment, CRM updates, call summaries, follow-ups, and pipeline workflows.
Are AI sales tools useful for small businesses?
Yes. AI sales tools can help small teams save time on outreach, follow-up, lead research, and CRM admin, but messages should still be reviewed for quality and relevance.
What should I look for in an AI sales tool?
Look for CRM integrations, data quality, outreach personalisation, automation controls, analytics, and whether the tool fits your sales process.